Vision, Mission & Core Values

The Vision

Enabling the people to live their lives healthy, people should eat chicken & it should be Big Bird’s Chicken.

The Mission

Big Bird ensures the consistent availability of traceable, hygienic, healthy & economical chicken meat & processed chicken products to meet the requirements of our valued customers and consumers through exercising the competitive edge of quality at our integrated poultry production facilities. We strive for the wellbeing and sustainable growth of our valued customers, great people, environment and the society.

Core Values

• Quality
• Trust
• Integrity
• Team Work


• Care
• Respect
• Discipline
• Competence